Native and Programmatic Advertising

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry…

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments While brand safety and suitability have…

Research reveals that Boards and CEOs are rapidly losing faith in social media, frustrated by ‘meaningless metrics’ that don’t translate to business…

It delivers high precision targeting and superior ad results, with total consumer privacy protection, and is designed for a cookieless world Ogury,…

Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel…

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round,…

The Trade Desk becomes first DSP to integrate Lucid in-platform Lucid, the leading programmatic research technology company, announces its…

Escalated.io has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop,…

This Year´S World Intellectual Property Day Is Focused on Small and Medium Businesses (Smbs), and the Anti-Piracy and Brand Protection Company Smart…

In this newly created role, Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the…