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Native and Programmatic Advertising
Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform
Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy
Today, Nielsen and Twitter announced the expanded integration…
DoubleVerify Taps Doug Campbell As New Chief Strategy Officer
Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private…
tvScientific Launches Connected TV Performance Advertising Platform
The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms
tvScientific announced the launch of…
STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for…
Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic
Report highlights the surge in…
Informa and Totem Sign Global Deal to Launch the Connectme Platform for Seamless Virtual &…
Informa, the global events and publishing group, has collaborated with virtual events provider Totem to launch ConnectMe, a pure self-serve platform…
Sabio Launches Universal Frequency Pixel To Help Brands Drive Transparency For Cross-Platform Ad…
Sabio's Latest Solutions Company Bridges The Gap Between Mobile and CTV; Provides Privacy-Compliant, Data-Driven Solutions For Advertisers
Sabio,…
Clubhouse Media Bolsters Advisory Board with Addition of Partner at Legendary VC Firm Andreessen…
Andrew Omori is a Partner at Andreessen Horowitz, a Lead Investor in the Clubhouse App
Clubhouse Media Group, Inc., an influencer-based marketing and…
Google’s FLoC Enters Testing Phase on Chrome to Transform Interest-based Advertising
Advertising trends are all set to get a massive push toward interest-based targeting. In the latest Google update, the company was found to be testing…
8 Ad Tech Innovators Speak About the Industry’s Hopes and Expectations for 2021
Getting past the black holes and revelations of 2020 was not a simple task. Ad tech wasn’t hit the hardest by the pandemic, yet sensed the echoes of…
Facebook Ad Prices up 30% From Pandemic Lows
New Data from Aisle Rocket Anticipates Record-High CPMs for Remainder of 2021
Facebook advertising prices are up 30% over their 2020 levels as…