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Browsing Category
Native and Programmatic Advertising
Consumer Acquisition Hires Executive Producer Evan Astrowsky as General Manager of Creative Studio
Starting March 9, Consumer Acquisition will launch its pay-per-performance creative services model, featuring live action, photography and…
Vungle Acquires GameRefinery, a Leading SaaS Mobile Gaming Analytics Company
Acquisition brings further innovation to Vungle’s mobile performance advertising platform by offering contextual targeting and creative intelligence…
Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions
The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy
Sourcepoint,…
bfound Announces UAQ Free Zone Partnership, With 1 day eCommerce Setup Service
The all-inclusive service includes a full payment gateway and the setup of an eCommerce ecosystem, which forms part of bfound's one-stop shop for SME…
Mobile Marketing Powerhouse CleverTap To Lead Omnichannel and Retention Strategies During DX3 Canada…
CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it will outline the mobile and omnichannel marketing…
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer
- Using these publishers will have deeper visibility…
Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and…
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in …
AiThority Interview with Blake Burrus, SVP of Analytics at Quotient Technology
Hi Blake, please tell us about your current role and how you arrived at Quotient.
I lead Quotient’s Analytics and Insights team as the Senior Vice…
NBCUniversal Expands US Addressable Footprint to 45 Million Households With New Charter…
NBCUniversal announced a new advanced advertising agreement with Charter Communications, Inc. that will expand NBCUniversal’s U.S. household…
UK Marketers Overcome COVID-19 and Emerge From 2020 Ready to Put Their Faith in Digital Marketing
Social media channels and retail website advertising look set to see biggest increase in spend, new Criteo report unveils
The majority of…