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Browsing Category
Native and Programmatic Advertising
ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions…
Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box
ViacomCBS and DISH Media…
Integral Ad Science Acquires Amino Payments
Further invests in ad verification and transparency for programmatic buying with Total Visibility
Integral Ad Science (IAS), the global leader…
Blue C Introduces Signature BrandPWR Platform
Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign
Blue C, a leading Southern California-based branding and …
Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game…
In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators
Comscore, a trusted partner for planning,…
AcuityAds Provides Update on the Adoption of illumin, Its New Advertising Automation Platform
New platform outpacing initial revenue projections, has robust new business pipeline
AcuityAds Holdings Inc., a leading technology company that…
Adverttu Becomes Only OOH Media Owner on WeWork Labs
Startups gain easy access to affordable, scalable on-car advertising
Adverttu, the adtech company bringing out of home advertising into the digital…
Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.
Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform
Verve Group, a global brand performance ad platform,…
CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture
The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50%
CloudCommerce, Inc., a leading provider…
Adelphic Accelerates Platform Innovation
Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers
Viant, a…
FTC Requires Mobile Advertising Company to Stop Misleading Users About In-Game Rewards
Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges
A California-based mobile…