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Native and Programmatic Advertising
Delvify Releases ‘The SMART Guide to Visual AI’ to Inspire Next Generation Online Shopping…
New report to encourage eCommerce businesses to adopt AI powered Visual technology to help customers discover and shop what they see
Delvify has…
Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising
Ogilvy announced that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising.…
RCS Will Generate $52.2 Billion for Mobile Operators by 2028
Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns,…
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028
Brands will waste 99.9% of digital…
Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution…
Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins…
Criteo Integrates with Oracle Data Cloud
Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, announced an integration with Oracle…
WPP and Anzu.io Announces Partnership
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted…
Straight Talk on AdTech Trend: Rectifying an Industry Entrenched in Unethical Behavior
Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of…
Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with…
New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend
Simpli.fi, the leading programmatic…
TripleLift Crosses $1 Billion Dollar Lifetime Ad Spend Milestone
TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its…