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Native and Programmatic Advertising
The Trade Desk Appoints Jay Grant as Chief Legal Officer
Global advertising technology leader The Trade Desk announced the appointment of Jay Grant as Chief Legal Officer. Grant will report to Jeff Green,…
Filter, a Merkle Company, Appoints Todd Paris as CEO
Former Deloitte Digital MD Takes the Helm for in-Housing Company’s Next Big Steps
Filter, a Merkle Company and top in-house marketing partner to…
AdCellerant Announces New Streaming TV Digital Advertising Product
AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows…
Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric
Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video…
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in…
Anzu.io, the world-leading provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the…
Survey: Americans Plan to Spend More on Gifts This Year and Now Spend More Time Streaming
Roku, Inc. announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering new insights into the…
MonetizeMore Achieves Google Certified Publishing Partnership
MonetizeMore, an early pioneer of the ad optimization model has been accepted as a Google Certified Publishing Partner. This seal of approval is a…
Media Environments Continue to Improve Despite Global Pandemic, IAS Report Finds
Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report (MQR), which found there has been an…
IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry
Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future
IBM announced three new…
Broadbean Technology Launches Programmatic Advertising Solution
New tool to reduce time to hire
Broadbean Technology, the global leader in job distribution, has launched ‘Broadbean Boost’ – a programmatic…