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Native and Programmatic Advertising
Bigeye Announces Key Hires and Promotions to Bolster Further Agency Growth
Bigeye, an audience-focused, creative-driven, full-service advertising agency, has announced key new hires and promotions across all departments to…
MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year
MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner’s 2020 Magic…
AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain
The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud,…
Magnite Names Katie Evans as Chief Operating Officer
Magnite, the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief Operating Officer of the…
IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday…
Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key…
Amobee Announces Partnership With Lotame
Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with…
SpotX Unveils Programmatic Solutions to Scale Linear Addressable TV
AMC and the Trade Desk Among Major Industry Players Leveraging the Technology
SpotX, the leading global video advertising platform, announced new…
Utilizing Tripadvisor’s New Proprietary First-Party Data Platform, Tripadvisor…
New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant,…
How Augmented Reality (AR) Became The Real Game-Changer for Marketing
While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing…
Chimney Vigor Group Secures Investment to Accelerate Transformation of Global Marketing &…
A growth equity investment from Abry Partners will support CVG’s long-term plan around accelerating global expansion and technological innovation…