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Native and Programmatic Advertising
eAccountable Names former Ogilvy Executive VP Michael McFadden New President
Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its…
New Podcast Survey Reveals Lift Rates are up to 30X Higher than Other Digital Marketing Channels
Analysis of 834 Million Podcast Impressions in the Last 36 Months Revealed that Podcast Lift Rates are up to 30X Higher than Other Channels
Leading…
Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA
Kubient continues to build industry network with membership in prestigious community of advertising thought leaders
Kubient, the next-gen…
2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
The ARF (Advertising Research Foundation) announced the 2020…
Urban IQ Focuses On “Advertising With a Purpose”
Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced “Advertising with a Purpose.” A new Corporate Social…
OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer
Liao brings more than 20 years of digital media experience to OpenX
OpenX announced that the company has appointed Mark Liao as Chief Financial…
PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth
Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made…
IAS Rebrands Its Media Quality Metric to “Quality Impressions”
Integral Ad Science (IAS), the global leader in digital ad verification, announced the rebrand of its MRC accredited metric “Qualified Ads” to…
Taboola and Outbrain Call off Their $850M Merger
Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola …
IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair
The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of …