Browsing Category
Native and Programmatic Advertising
New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad…
Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study…
Playbook Media Announces Launch of New TikTok Video Advertising Capabilities for Brands and…
As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying,…
605 Forms New Data Partnerships to Expand Leading Analytics and Attribution Capabilities, Improving…
605, a leading television measurement and analytics company, announced new data partnerships with Catalina, PlaceIQ, and Polk Automotive Solutions by…
Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK
George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently…
Otto Berkes Joins Integral Ad Science Board of Directors
Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined…
Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual…
Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network…
eAccountable Names former Ogilvy Executive VP Michael McFadden New President
Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its…
New Podcast Survey Reveals Lift Rates are up to 30X Higher than Other Digital Marketing Channels
Analysis of 834 Million Podcast Impressions in the Last 36 Months Revealed that Podcast Lift Rates are up to 30X Higher than Other Channels
Leading…
Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA
Kubient continues to build industry network with membership in prestigious community of advertising thought leaders
Kubient, the next-gen…
2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
The ARF (Advertising Research Foundation) announced the 2020…