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Browsing Category
Native and Programmatic Advertising
OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes
OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration…
AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying
Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers
AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz,…
Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report
Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19…
Microsoft Signs MGID for Native Advertising
Agreement gives advertisers access to native inventory across Microsoft’s global news properties
MGID, the global pioneer in native advertising,…
VICE TV Transitions UK and France Linear Channels to Amagi Cloud
Amagi, a global leader in cloud-based technology for broadcast and streaming TV, announced that VICE TV, the Emmy-winning international television…
Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships
Former AMC Network, DISH Executive Will Help Drive Direct Relationships with Network, Advance Project OAR and Addressable Advertising Initiatives…
DoubleVerify Global Insights Report: Fraudsters Flock to Connected Television (CTV)
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report,…
Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by…
In-house and hybrid trading models now used by 84% of respondents
Programmatic trading channels for WFA Members account for more than two fifths…
Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification
Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, announced Todd Parsons‘ appointment…
LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness
LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for …