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Native and Programmatic Advertising
RMT and Semasio Introduce Motivation-Based Targets
Now available in leading DSPs and the LiveRamp Data Marketplace
95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard)
65% of the…
Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager
Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay…
Ocean Outdoor Enables Programmatic Buying of Iconic United Kingdom Screens via Hivestack
New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom
Premium digital out-of-home media…
Adverty Continues Expansion of UK Team and Global Operations
Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian…
Symphony Talent Deepens Programmatic Recruitment Advertising Capabilities in SmashFlyX
Symphony Talent, a global company that helps recruitment leaders transform the talent experience through software and services, released three…
iClick Interactive Presents Secrets of Adopting Data-Driven Marketing
iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote…
Octopus Appoints Media Industry Veteran Bennett Fogel as Chief Commercial Officer
Octopus Interactive, the leading rideshare advertising platform, has appointed Bennett Fogel as the company’s new Chief Commercial Officer.
Bennett…
TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety
Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand
The digital…
Feedvisor Launches Next-Generation, AI-Powered Platform
Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic…
FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform
The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot…