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Native and Programmatic Advertising
How to Survive the Fight over Data in 2022
There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…
Five Ways Brands Can Dominate the App Store in the Privacy Era
In April 2021, Apple dramatically limited how app marketers could track users, to better protect their privacy. This was a huge blow to app marketing…
SpokenLayer Selects Sounder for Third-Party Brand Safety Verification for Spoken Word Audio…
Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and…
The Media Trust Boosts Precision Real-Time Ad Quality Management With Ad Sentry
New creative gallery tool allows digital publishers to block specific ads with sensitive and unwanted content
The Media Trust—the global leader…
Mediaocean Expands On TV+video Creative Infrastructure With Acquisition Of Imposium
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and…
Vidaa Announces Partnership With Amagi To Power Its Global Fast Service Expansion
The partnership has helped VIDAA TV grow its content offering with leading free ad-supported streaming TV channels
Amagi, a global leader in…
The Weather Channel Partners With Amobee And Openap To Deliver Data-driven Linear Advertising…
This solution will bring advanced television capabilities to linear advertisers and unlock the fullpotential of The Weather Channel's award-winning…
Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver…
Seamless GAM Integration & Automated Brand Styling Make It Easy for Ad Ops to Insert Error-Free Native Ads in Minutes that Drive Results
Jeeng,…
ZW Data Action Technologies Announces Strategic Cooperation with Nanyue Health
ZW Data Action Technologies, Inc.("ZW Data" or the "Company"), an integrated online advertising, precision marketing, data analytics, and other…