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Native and Programmatic Advertising
Gathr Unveils a New 1st Party Data Service for Precision Consumer Targeting Opt-in Membership Data…
Gathr, a data-driven digital marketing specialty agency, is unveiling a precision consumer targeting service for brands. The Gathr 1st Party Database…
5WPR Announces Launch of Robotics PR Division
5WPR, one of the largest independently-owned PR firms in the U.S., announced the creation of a dedicated Robotics PR Division, consisting of clients…
IBM, Delta Air Lines WPP, 4A’S, IAB, AD Council And Other Industry Leaders Act To Mitigate…
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology
Leading companies committed to improving fairness in…
IBM, Delta Air Lines, WPP, 4A’s, IAB, Ad Council And Other Industry Leaders Act To Mitigate…
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology
Leading companies committed to improving fairness in…
Good-Loop and Scope3 Partnership Provides Marketers with Tools to Decarbonise Entire Programmatic…
Ads for good platform offers turnkey solution for brands and agencies looking to harness Scope3’s holistic ad tech data; Combined, this technology…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
DIRECTV Advertising and Yahoo announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop…
How to Craft Successful Customer Journeys
Modern enterprises are becoming increasingly aware of the need for customer-centric products and marketing to influence positive customer outcomes.…
OMG National Revolutionizes Client Advertising Portal with OMGinSite
OMG National, a leading provider of Local Marketing Technology services for small businesses, has announced the release of its all-new online client…
The Cybersmile Foundation Publish National Digital Wellbeing 2022 Report on Stop Cyberbullying Day…
The Cybersmile Foundation have announced the launch of Digital Wellbeing 2022 - the second bi-yearly study conducted by the charity to learn about the…
Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar
Integrated omnichannel planning and activation meets real-time brand measurement and optimization
Quantcast, a global advertising technology…