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Native and Programmatic Advertising
Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value Without…
Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, announced its partnership with Adform, the…
Amazon and Cartier File Two Joint Lawsuits Against Counterfeiters Using Social Media to Traffic…
Bad actors sought to evade Amazon’s detection by listing generic products in Amazon’s store while purposefully promoting counterfeits on social…
SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising…
Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level
SpringServe, the leading independent TV ad serving…
Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital…
Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective
Comscore,…
IAB Releases Intrinsic In-Game Measurement (IIG) Guidelines For Public Comment
Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads
In a joint collaboration between IAB, IAB Tech Lab, and the…
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience
GumGum,…
Seedtag Acquires KMTX to Boost Contextual Performance for Advertisers
Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of…
Millennial Households Shifting to SVODs; New Formats Pose Unseen Challenges to TV Advertisers
Millennial households are embracing the cord-shaving trends without giving a second chance to TV. In a latest report on TV viewership, Samba TV found…
AiThority Interview with Matthew Hogg, Vice President at Criteo
Hi, please tell us about your current role and how you arrived at Criteo.
Having been tempted to move from LinkedIn, I started a new journey at…
FuboTV Expands Fast Channels Strategy With Addition of TMB (Trusted Media Brands)
FuboTV Inc., the leading sports-first live TV streaming platform, announced the launch of TMB’s (Trusted Media Brands) award-winning free ad-supported…