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Native and Programmatic Advertising
White Bullet Data Shows Huge Uptick in Compliance in Countries It Monitors as It Helps Clients Avoid…
The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing on pirate sites whilst helping to put an end rogue…
Criteo Tackles Retail Media Siloes With API Partnership Expansion In EMEA
Criteo S.A., the commerce media company, announces the expansion of its successful API programme to EMEA. Launching in the UK, France, Germany, Spain…
Senior AdTech Executives Optimistic About Enhancing Advertising Budgets with Improved Data Quality
Advertising budgets are slowly normalizing as they were in the pre-COVID times. As per senior advertising leaders, the campaign budgets in the next…
Blis Launches New E-guide And Interactive Calculator, Revealing That Almost 50% Of Digital Audiences…
Blis, the audience-first platform that doesn't rely on personal data, announced the launch of its new e-guide, titled ‘Missing something? Finding the…
Global Enters Mobile Gaming Arena With Strategic Investment and Exclusive Ad Sales Deal
Global, the media & entertainment group, has announced that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in…
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
GumGum, a contextual-first global digital advertising platform, announced it has earned additional patents on ad-insertion technology for overlay ads.…
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV…
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming…
Mastercard, Shell and Audi Take Top Spots in Best Audio Brands Index 2022
Mastercard has retained the number one spot in Best Audio Brands Index in 2022, followed by Shell, Audi, Apple and Philips. The latest report on best…
Spherexx.com Announces Senior Vice President of Revenue Management and Data Science
Dr. Sivalenka has joined Spherexx, an advertising agency, software developer and business intelligence provider that has predominantly served the real…
Fiverr Makes a Move into the Advertising Industry with Togetherr, a New Platform Designed to Change…
The company’s proprietary technology, the Creative Genome, uses AI and machine learning to build the best creative teams for each unique project…