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Native and Programmatic Advertising
Why the Ad Server is Powering Smarter, Sleeker Digital Out Of Home (DOOH) Campaigns
The publisher ad server has gone through multiple evolutions since it first arrived in 1995. Originally acting as a storage and delivery mechanism for…
Adverty Appoints Jonas Söderqvist as CEO as Brands Wakes up to the Power of In-Game Advertising
Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its…
Sketchfab and Zoe Immersive Partner to Drive 3D VR Content Creation
Engaging VR Content Creation Made Easy and Fast on Mobile Platforms with 3D Library
Zoe Immersive, an award-winning metaverse software company with a…
Starfleet Innotech Launches Digital Ads on Nasdaq Building and across Times Square, New York City
“We’re thrilled to be telling this story through our placements at Times Square, signaling to our team, our business ecosystem, and our community that…
AdPlayer.Pro Outstream Video Ads Solutions Provider To Expand its Format Portfolio
AdPlayer.Pro to make new outstream video ad format variations available for its Supply partners’ use.
AdPlayer.Pro, an international provider of…
VIZIO Introduces Jump Ads to Connect Linear TV With Streaming
FOX is leveraging the capability to drive interactivity, content discovery and deeper engagement for the series premiere of its new comedy…
Kargo Adds Attention Advertising With Acquisition of Parsec
Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements
Kargo announced that it has…
Hivestack Expands C-Suite with Appointment of Global Chief Marketing Officer (CMO)
Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company announced the appointment of Kira LeBlanc as…
LocalBTV Launches Digital Video Ad Insertion Capabilities
Didja, Inc., the pioneering video technology company dedicated to extending and expanding broadcast television viewership and revenue, announced that…
Four Steps to Aggregating Marketing Data at Scale
Given today’s increased consumer protection regulations, as well as the deprecation of user-tracking mechanisms such as third-party cookies, marketers…