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Native and Programmatic Advertising
New Guide Explores OTT Basics, Demographic Groups and Advertising Forecasts
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has published a new guide, Your OTT…
Generation Z is Wreaking Havoc on Brands’ Marketing Strategies
The rapid rise in buying power from Generation Z is phasing out the age of the Millennial and creating chaos for brands as they scramble to understand…
The Trade Desk Appoints Naseem Tuffaha as Chief Growth Officer
Global advertising technology leader The Trade Desk announced the appointment of Naseem Tuffaha as Chief Growth Officer. In this newly created role,…
VNTANA Brings 3D Advertising to Facebook and Instagram
New Meta technology platform integration eases creation of interactive 3D product models in the feed to capture consumer attention
VNTANA, the…
VIZIO Inks Deal with TransUnion to Expand Household Connect and Better Link TV and Mobile Ads For…
Advertisers Can Now Leverage VIZIO’s Proprietary Inscape Audience Data to Connect
19 Million Smart TV Households With Millions of Computers, Tablets…
Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV
Mintegral, a leading programmatic advertising platform, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV.…
Livewire Brings AAA Console Game Inventory to APAC Advertisers in Exclusive Partnership with Anzu
The world’s most advanced in-game advertising platform Anzu has expanded its exclusive partnership with leading global gametech and gaming marketing…
Synchronoss Personal Cloud Enables Kitamura’s PicStorage Service
Multimedia Retailer to Offer PicStorage Cloud Solution to Millions of Customers
Synchronoss Technologies, Inc. (“Synchronoss” or the “Company”), a…
MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics
MarketCast announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising…
Digital Audio Ad Spend Now Nearly Equal To Terrestrial Radio
Podcast advertising one of the fastest growing segments of digital up 68% in 2021 YOY, according to SMI’s new Digital Audio Advertising Spend and…