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Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms

The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the executives have completed BSI’s rigorous brand safety education program, including ten in-depth subject area modules.

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“While most graduation ceremonies have been curtailed this year, this first BSI class will be marked by the advertising industry as a turning point in the professionalization of the field of brand safety,” said Mike Zaneis, co-founder of the Brand Safety Institute. “BSI’s inaugural graduating class has completed the rigorous certification process needed to demonstrate their deep knowledge and expertise around these topics, as they help their companies navigate the complicated brand safety challenges our industry faces today.”

Executives awarded the certification include:

Justin Adler-Swanberg MediaMath
Kristin Anderson KPMG
Joe Barone GroupM
Rob Beeler Beeler.Tech
AJ Brown Twitter
Scott Cunningham Cunningham Tech
Christine Desrosiers Double Bagel Consulting
Abrahim Farraj NBC Universal
Harold Geller Ad-ID LLC
Rachel Glasser Wunderman
Marc Goldberg Stages Collective
Kelley Grover Deloitte
Chris Hallenbeck OpenX
Ted Holland Nelson Schmidt
Stacey Hultgren Pandora
Sam Hutchison BMO Financial Group
Matthew Katz FreeWheel Media Inc.
Roman Kuzmych MGID
Joshua Lowcock UM Worldwide
David Murnick Dentsu Aegis Network
Richard Murphy BPA Worldwide
Rachel Nyswander Thomas Trustworthy Accountability Group
Julia Pawling AIG
Shushma Ramachandra InMobi
Jeanine Ricci Lufthansa Group
Michael Sanders Bank of Montreal
Alexandra Sardarian Acoustic
Lane Schechter GumGum
Terri Schriver Bank of America
Erick Schwab Sylo
Sal Tripi Publishers Clearing House
Oliver von Wersch vonwerschpartner Digital Strategies
Eric Warburton Horizon Media
Linda Wiles SRP
kHyal fiZz Agency

The BSI curriculum has been developed in consultation with the BSI Board of Advisors, which includes more than two dozen industry leaders. The ten subject-area modules that encompass the curriculum include: Introduction to Brand Safety, Ad Fraud, Ad-Supported Piracy, Malware in the Digital Ad Supply Chain, Ad Adjacency and Brand Reputation, Verification and Viewability, Knowing Your Partners, Ad Quality and Customer Experience, Consumer Choice, and Role of the Brand Safety Officer.

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“Brand safety is changing faster than ever, as global events force companies to reevaluate their policies, partners, and practices to safeguard their supply chains and protect their reputations,” said Neal Thurman, Co-Founder of BSI. “This inaugural class of Certified Brand Safety Officers are leaders in our field and exemplify the best of the brand safety community, as they work to raise the standard of brand safety not only for their own companies but for their peers across the industry. We commend the members of this inaugural BSI class for their achievement and their dedication to this effort.”

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