LOVO’s Automated Audio AD Generation Platform, “LOVO Studio”, Saves Marketers, Agencies, and Streaming Services over 90% in Production Time and Related Costs.
LOVO announces the launch of LOVO Studio, its new platform for automatic audio ad generation for marketers, agencies, and streaming services. As a part of the world-renowned Berkeley SkyDeck Accelerator, LOVO has been quietly fine-tuning and iterating on its services based on the feedback from the beta users, and is now ready to introduce what its founders call “a new era of self-serve ads”.
Self-serve ads are becoming more popular as streaming services like Spotify and smart speakers like Alexa are penetrating deeper into our lives. The growth has enabled these services to establish themselves as key marketing channels, with the wealth of user data paving ways for hyper-localized and hyper-personalized ads to be provided by these platforms. While the self-serve ads have reduced the time and money it takes to generate and distribute ads, producing ads is still very difficult and expensive for small to medium businesses and individual owners.
“It was going to cost me over $1,500 to record the voice overs I needed for a new health course [ad],” says Matt Ambrose from The Copywriter’s Crucible, “Not only did LOVO save me a pile of money, but it also reduced the turnaround time on VO updates to minutes, not days. LOVO is so impressive I couldn’t help but sing its praises to every marketer I met at Affiliate World Asia.” With LOVO Studio, users can simultaneously generate, listen to, edit, share, and download up to 10 audio ads in real-time. They can input or upload unlimited scripts, choose from 40+ human voices, customize (e.g.; add background music), convert them to audio, and make edits, share, or download audio tracks for immediate usage.
Industry veterans claim such services typically cost anywhere from $2,500 to $25,000 and take between 20 to 30 days to create audio ads for radio and web. A bulk of that is spent in searching and setting up voice talent, getting the script read and adding effects, and worst of all, waiting in between all the back and forth. With LOVO Studio, the time-to-market of audio content is only 2 to 3 days on average, and costs less than $100 (excluding script-writing and special effects). This is about 90% reduction in production time and almost a 99% savings in related costs. To suit varying needs, LOVO studio is available both as a standalone web application and an API to be easily integrated into any existing product or environment.
Looking beyond advertising, LOVO can be utilized in any industry that needs voices: audiobooks, e-learning, games and software development, IoT, digital contents, and even interactive products like personal greeting cards. Customers may request specific types of voices to be curated for their needs or add their own voice for private access. The company will soon release post-production editing services as an option for users who would like further processing of their contents.