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Nureva Appoints Hika as Its Direct Reseller In Malaysia

  • Value-added AV reseller introduces Nureva audio systems to Malaysian market

Nureva Inc., an innovator in advanced audio conferencing solutions, announces the appointment of Hitecindo Kharisma (M) Sdn. Bhd. (HIKA), as its direct reseller in Malaysia. HIKA is a value-added AV reseller that has built its deeply rooted reputation on establishing long-term relationships with its customers. The company has begun to introduce Nureva’s audio conferencing product line to the Malaysian market, where there is an increasing need for reliable audio to support the country’s growing hybrid working and learning environments. Globally, Nureva audio systems are being rapidly adopted by customers such as TechnipFMCBASFProcter & GambleKing’s CollegeLeiden University Medical Center and Toulouse Business School.

Hybrid work and HyFlex learning is here to stay, and as businesses and education institutions continue to adapt, they need reliable, easy to use collaboration tools that enable this shift without compromising results. Recent global research by Microsoft, The Next Great Disruption is Hybrid Work – Are We Ready?, suggests that most workers in Malaysia want flexible working arrangements to continue post-pandemic, even as they crave more in-person time with their peers and teammates. Another report from SEEK AsiaDecoding Global Ways of Working, found that 68% of the 5,649 Malaysia respondents would opt for a hybrid work arrangement, a quarter (25%) would prefer a completely remote arrangement and 7% would prefer to be completely on-site. Recognizing this trend along with the critical nature of reliable audio conferencing for a successful hybrid working and learning experience, HIKA is well positioned to accelerate adoption of Nureva’s advanced audio solutions throughout Malaysia.

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Powered by patented Microphone Mist™ technology, Nureva audio conferencing systems bring clear, reliable audio to meeting and learning spaces. The technology fills a room with thousands of virtual microphones so in-room participants can move around, maintain physical distance and still be heard clearly by remote participants. The Nureva product line includes the HDL200 for small rooms, HDL300 for mid-size rooms and Dual HDL300 for large rooms. They all feature true full-room microphone pickup, easy installation and continuous autocalibration that automatically adapts to any room configuration.

“I haven’t been this excited about a new innovation in a long time and believe that Nureva audio systems with Microphone Mist technology have tremendous market potential in Malaysia,” said C.K. Lum, HIKA’s CEO. “Traditional audio products come with costly restrictions and challenges that Nureva systems avoid, and I’m proud to work with them to get this game-changing product into schools and businesses across the country.”

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“We are delighted to welcome HIKA to our growing international channel,” said Nancy Knowlton, Nureva’s CEO. “We look forward to working with them to address the critical need for audio conferencing solutions that support the long-term trend of hybrid working and learning in Malaysia.”

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