Triton Digital Integrates PayTunes with its Programmatic Marketplace to Increase Access to Digital Audio and Podcast Inventory

By AIT News Desk On Jun 8, 2021

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced a partnership with PayTunes, India’s only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton’s award-winning programmatic audio marketplace.

Through this integration, buyers that use PayTunes can now leverage Triton’s audio SSP to access premium supply produced by radio organizations, podcasters, news organizations, professional sports leagues, streaming audio platforms, and more to execute brand-safe audio ad buys through both open marketplace and private marketplace deals. This integration increases buyers’ access to global audio inventory, making it easier for marketers and brands to reach their target audiences with effective and resonating messages.

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“We are proud to partner with Triton Digital, and to provide our clients with access to their renowned marketplace and wide array of inventory,” said Gaurav Tiwari, CEO and Co-Founder of PayTunes. “Audio is an incredibly efficient and effective vehicle for reaching target audiences in a personal and engaging manner, and is helping an increasing amount of publishers grow their audience and generate incremental revenue every day.”

“We are pleased to partner with PayTunes on this integration, and to provide the buyers and agencies that use their platform with access to top-tier digital audio and podcast inventory from around the world,” says Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “The inclusion of this highly targetable inventory in their buys will enable them to continue to increase both their reach and revenue across India and beyond.”