PROS Selected to Address Mega Asia-Pacific Ancillary & Loyalty Conference

Company to showcase artificial intelligence, cognitive technologies that transform revenue management in the digital era

PROS^® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that PROS Principal Surain Adyanthaya has been selected to speak at the Mega Event Asia-Pacific in Bangkok. Scheduled for Aug. 28-30, the conference draws travel industry executives from around the world who are focused on loyalty marketing and ancillary revenue generation in the digital era.

“Transforming Offer Optimization and Revenue Management with Artificial Intelligence.”

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Adyanthaya will deliver an address titled “Transforming Offer Optimization and Revenue Management with Artificial Intelligence.” The airline industry is fraught with endless applications and claims about AI and cognitive technologies, many of which fall short of their promises to deliver strategic value. He will show executives how finely tuned AI transforms offer creation and dynamic packaging that augments pricing and revenue management strategies. Adyanthaya will also demonstrate real-time dynamic pricing capabilities that enable carriers to deliver personalized offers that increase consumer satisfaction and conversions.

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“The airline industry is again undergoing a vast digital transformation as eCommerce drives the requirement for even greater speed, intelligence and personalization,” said Adyanthaya. “Today, airline passengers typically review on average 38 sites before booking a single reservation. It’s critically important that leaders evaluate the value of their solutions as they look for new ways to respond to customers with dynamic packaging and intelligent offers, without being bogged down by legacy systems. The new era of digital selling and real-time dynamic pricing presents unparalleled opportunities for airlines to meet the demands of today’s customers with optimized offers and personalization.”