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VSBLTY and Onyx-Cognivas to Deploy Digital Media Solutions in South African Convenience Store Chain

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its South African partner Onyx-Cognivas have reached agreement to deploy multiple digital media solutions in a chain of fuel/convenience stores operating in South Africa, it was announced jointly by VSBLTY Co-founder & CEO Jay Hutton and Onyx-Cognivas Pty. Co-founder Andrew Coudounaris.

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Amplifying the announcement, Coudounaris said, “This marks an important milestone in how the retailer of the future is adopting, not only digital activation for enhanced customer engagement, but also the utilization of computer vision to provide validation and verification for media partners.”

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Hutton added, “This agreement spans five years with our VisionCaptor and DataCaptor software being installed, starting in October, in more than 300 retail locations, each having three digital interactive placements as well as computer vision analytics. Progressive retailers are increasingly recognizing the value of monetizing their stores in a model where brands can purchase space as media. Interactive ad messages are now reaching, influencing and measuring consumers right at the point of sale where we are seeing major increases in conversion and ROI on these programs.”

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