Bloomreach Announces B2B Search & Merchandising Connector for Salesforce Commerce Cloud on Salesforce Appexchange, the World’s Leading Enterprise Apps Marketplace

Users Can Now Integrate Bloomreach’s Industry Leading Site Search and AI-Powered Merchandising Tools in Their B2B Commerce Environment to Drive Increase in Conversion

Bloomreach announced it has launched a B2B Search & Merchandising Connector for Salesforce Commerce Cloud on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. The connector allows users of Commerce Cloud to integrate Bloomreach’s site search and AI-powered merchandising tools in their B2B commerce environment, providing their users with even more relevant search results and allowing their merchandisers to focus on strategic tasks while smart algorithms take over the grunt work.

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Bloomreach B2B Search & Merchandising for Salesforce Commerce Cloud

Users of the Bloomreach Search & Merchandising (brSM) technology typically see a substantial increase in their conversion rates. Key B2B capabilities of the brSM product include:

• Product ID search
• Segment based & 1:1 personalized search
• Complex entitlement & contract support
• B2B semantic understanding
• Multi language support
• Intelligent merchandising & analytics tools

The listing on AppExchange now makes it easy for users to leverage these Bloomreach capabilities within their Commerce Cloud environment.

“We’re thrilled that our world leading B2B technology is now available on Salesforce AppExchange,” said Bloomreach CEO and co-founder Raj De Datta. “With Bloomreach Search & Merchandising, B2B manufacturers and distributors can see boosted site conversions, satisfied customers and increased revenues.”

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Bloomreach CTO Arjé Cahn commented: “Powered by Einstein, the Salesforce artificial intelligence layer, Salesforce Commerce Cloud delivers unique AI insights into data objects including customer profiles, transactional data and more. When combined with Bloomreach AI we are able to offer highly personalized and optimized product search & category experiences as well as product & content recommendations. This results in more engaging B2B experiences with higher conversions and improved business KPIs.”

“The Bloomreach Search & Merchandising Connector is a welcome addition to AppExchange, as they power digital transformation for customers by delivering relevant search results and advanced merchandising capabilities,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

“With the plug-and-play connector on Salesforce AppExchange, B2B companies can now leverage the full power of Bloomreach’s intelligent search & merchandising capabilities on top of Salesforce Commerce Cloud,” said Scott Webb, CEO of Avionos, a Salesforce partner.

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