Cloudinary Launches Media Optimizer to Help Brands Deliver the Best, Fastest Visual Content Every Time

New Product Automates High-performing Image and Video Delivery, Empowers Companies with Improved SEO, Better Engagement and Higher Conversions

Cloudinary, the media experience platform for many of the world’s top brands, announced the launch of Cloudinary Media Optimizer, a new product that automates image and video optimization and delivery in the format and quality best suited for each end-user device, browser, and connection speed.

“The launch of Cloudinary Media Optimizer builds on our commitment to simplify how brands deliver visually engaging experiences quickly and at scale, no matter where their content is viewed.”

With little to no manual work, businesses can offload format and quality optimization to Cloudinary Media Optimizer, making their websites and apps faster and more visually engaging. It eliminates the need for web and application teams to create multiple asset versions and instead centrally controls, monitors and tweaks media performance and optimization settings over time. This streamlined approach saves time and allows users to focus on other high-value work.

A strong visual experience with high quality images and videos on a website or mobile app is vital for engaging and converting users. When page load time increases from just one second to three, the probability that a user will bounce increases by 32%. Digital media must be optimized to support different browsers and devices to avoid slowing down a company’s website or app and frustrating users. Starting in May 2021, SEO rankings on Google will be influenced by Core Web Vitals, a set of metrics that measure web performance. This means lower performing websites with slow-loading pages will have lower SEO rankings – making it even more critical for companies to prioritize media optimization to avoid poor web performance and quality that can impact their business’ bottom line.

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With Media Optimizer, companies can automate optimization and delivery of visual media experiences to end users with high visual fidelity and maximum byte savings – reducing the heavy bandwidth costs needed to deliver high-end visual experiences. This boosts engagement, conversions and brand loyalty, and scores well on Core Web Vitals, which can increase the amount of site visits.

“People are spending more time online than ever before, forcing brands across industries to deploy visually appealing, multi-channel experiences to engage and convert users. Delivering an optimal visual experience through images and videos has become of paramount importance to enhance the customer experience. Yet when not optimized properly, visual assets can pose significant challenges like slow web pages, poor SEO and increasing bandwidth costs,” said Nathan Kelley, Managing Director, Media Optimizer at Cloudinary. “The launch of Cloudinary Media Optimizer builds on our commitment to simplify how brands deliver visually engaging experiences quickly and at scale, no matter where their content is viewed.”

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Media Optimizer’s key use cases and benefits include:

• Improved Website and App Performance: Automatically select image and video formats and optimize on demand to provide the best quality and format for the end user’s device and browser.
• Higher User Engagement: End users will have a fast and visually engaging experience, resulting in increased engagement, conversions, and brand loyalty.
• SEO & Core Web Vitals Improvements: Improves Google search rankings through enhanced Core Web Vitals metrics like Largest Contentful Paint and mobile-responsiveness.
• Faster Time to Market: Developers can focus on high-value work rather than spending time writing optimization code or manually creating asset variants.
• Bandwidth Savings: As media assets get auto optimized, companies use less bandwidth to deliver high quality experiences to end users.
• Reliable Delivery at Scale: Leverage Cloudinary’s multi-CDN solution and different CDN providers to automatically route traffic on the fastest possible path and deliver the best quality experience for global end users.

Companies in all industries can benefit from Media Optimizer, including retail and e-commerce, media and entertainment, travel and hospitality, and technology and finance.

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