Disruptive language service provider Locaria announced the addition of Allan Hall as Business Development Director.
Bringing with him a wealth of experience built during his 20 years at SDL Plc (LON:SDL), Allan is a strong addition to Locaria, which until now has grown almost entirely by inbound leads and referrals. The addition of an LSP industry heavyweight complements the management team’s existing digital know-how and shows that the company is looking to actively engage with large-scale language service buyers who are seeking a new model of performance-driven localisation.
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“Locaria leads a new breed of transcreation companies with customer engagement at their core. When I discovered their radical data-driven approach, built on their unique access to data from Google, Yandex, Baidu and other online platforms, I knew they had something special. Their emergence from a digital marketing agency has created a proactive and ROI-focused culture that established LSPs struggle to recreate. I can see huge value-add in their approach and I can’t wait to share their proposition more widely,” commented Hall.
The company, headquartered in London, sits within The Stagwell Group and was created to address the shortfall in digital marketing performance that sub-optimal translation practices were causing. Leveraging their access to search engine data, processes for multilingual keyword research were built, ensuring consistency and relevancy between website and marketing content. This delivered exceptional returns for online advertisers expanding into international markets, leading to brands such as hotels.com, Autodesk, IG, Graff, Harris and NRG seeking out their services.
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Founder of Locaria, Hannes Ben, commented, “We are delighted to announce Allan’s appointment. Allan was instrumental in building SDL and his extensive experience means he has his finger on the pulse of what matters to localisation buyers. Our offering transforms the translations industry by delivering ROI through a more objective approach. The addition of Allan to the management team will accelerate Locaria’s growth across existing and new client sectors.”
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