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G2M Insights to Partner with CU Boulder for the Development of its Analyzr platform

Will contribute to the development of G2M Insights’ state-of-the-art machine learning analytics through a Capstone sponsorship

G2M Insights, a business and technology consulting firm focused on supporting the go-to-market strategy and execution of B2B sales and marketing teams, announced today it is partnering with the Department of Computer Science at the University of Colorado Boulder through a Capstone sponsorship for the academic year 2022-2023.

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Earlier this year G2M Insights launched Analyzr, a software-as-a-service offering focused on making machine learning simple and secure for business-to-business (B2B) sales and marketing predictive analytics. With increasingly complex B2B buyer journeys it’s no wonder more and more businesses identify better predictive analytics as the number one game-changing technology according to Gartner Research. Businesses who harness the power of machine learning technology to better target, convert, and retain customers will leapfrog their competitors and capture billions in incremental value according to Forrester Research.

However, many enterprise and midmarket companies are ill-equipped to take advantage of machine learning. From fielding the right technical talent to long and complex implementation timelines, the task of implementing an effective, production-grade predictive analytics system can be daunting. The Analyzr platform simplifies this process by packaging predictive machine learning analytics behind an API that can easily be plugged into most customer relationship management systems and delivers on the promise of a modern analytics tech stack at a lower total cost of ownership.

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“We’re thrilled to be Capstone sponsors” said Pierre Elisseeff, co-founder of G2M Insights. “By partnering with CU Boulder’s incredibly talented community of computer scientists and engineers we get to accelerate the development of a low-cost version of Analyzr, so we can make our service available to the broadest possible audience of business analysts worldwide.”

Through its work with the Boulder community G2M Insights plans on continuing to support and expand access to its no-code Analyzr platform for students and business analysts alike, and democratize the use of machine learning for B2B sales and marketing analytics.

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