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iWave Releases New Updates to iWave for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

New iWave-Salesforce integration delivers enhanced reporting, greater data visibility and more efficient communication between systems

iWave, an industry-leading fundraising intelligence platforms, is pleased to announce an upgraded version of its iWave for Salesforce app on Salesforce AppExchange.   In addition to several other new features, this version offers nonprofits using Salesforce more visibility of iWave data in Salesforce, improved communication between the two systems, and enhanced reporting capabilities.

iWave for Salesforce enriches users’ Salesforce data with iWave’s one billion philanthropic and wealth records to help users quickly develop a 360 view of the best potential donors. With customizable settings designed to suit any fundraising goal, iWave empowers nonprofit Salesforce users to work smarter and raise more charitable donations.

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Built on the Salesforce Platform, iWave for Salesforce is currently available on AppExchange at

“We are happy to see iWave make great strides with its enhanced iWave for Salesforce application,” said Val Cassidy, Global Head of ISV, “It’s exciting to have AppExchange apps extend our Nonprofit Cloud, which provides 360-degree solutions for every aspect of a nonprofit’s mission.”

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The latest version of the iWave for Salesforce app enables improves functionality.  The updated app can:

  1. Promote new leads from an iWave profile to a Salesforce lead record;
  2. Update prospect scores within iWave and push those updates to Salesforce contacts;
  3. Provide enhanced reporting, including reports on charitable donations, business affiliations, real estate holdings, and more;
  4. Provide more readily available iWave data in Salesforce, so you can work more efficiently and gain a more holistic view of prospects.

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“We are always striving to improve the iWave app because it’s what clients deserve and expect,” said Trent Beattie, VP of Channel Partners for iWave.  “The latest version provides an improved integration experience between the two platforms.  It also offers clients new ways to build reports and combine iWave data with Salesforce analytics to better identify new fundraising opportunities.” is working closely with iWave in its positioning of Nonprofit Cloud for specific fundraising and engagement needs for customers of a certain size. Nonprofit Cloud is a unified platform offered exclusively to nonprofits to help them track and manage data about constituents, fundraising, programs, and mission impact.

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