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Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform

Enterprise Software Visionary to Lead Perion Efforts Productized Synchronized Digital Branding Solution

Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform.

Mr. Alfandary brings two decades of enterprise software leadership to Perion, where he will be tasked with bringing to market a cross-channel, digital advertising cloud platform that is innovative, AI-powered and operational, helping brands effectively connect with consumers in the most impactful and engaging way. In this capacity, Mr. Alfandary will be reporting directly to Perion’s Chief Executive Officer.

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Alfandary joins Perion from Marketo, the leading Marketing Automation Platform, where, as a senior executive, he led the company’s business development and ISV platform business and was a driving force in the company’s successful transition from private equity ownership to its acquisition by Adobe. Previously, he was the Chief Executive Officer of RingLead, a data quality management platform; earlier in his career, he worked at Salesforce, where he drove product strategy and business development, helping define the category of enterprise social networking and driving growth and acceleration for the AppExchange. Shai holds an MBA from the University of California at Berkeley.

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“Ad fragmentation is facing a difficult time as consumers are getting overwhelmed by disconnected messaging. Ongoing investments in bringing to market a cross-channel advertising cloud platform continue to advance, as agencies and brands increasingly recognize the value of our synchronized digital branding solution.” said Doron Gerstel, CEO of Perion. “This key hire will enable us to accelerate the launch of this new offering later this year, ultimately catalyzing future growth.”

“Perion is revolutionizing the digital advertising space, moving beyond cookies and clicks to true engagement. Capitalizing on the assets acquired with the Captain Growth acquisition and the continued success of MakeMeReach will foster the introduction of Perion’s Advertising Cloud Platform. I’m excited for the opportunity to lead such a talented team and bring a truly disruptive product to market,” said Mr. Alfandary.

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