Tinuiti Names Ryan McGuire VP of CRM and Email

Agency Bracing for Continued Growth After Multiple Acquisitions and a Recent Rebrand

Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced that it has hired Ryan McGuire as Vice President of CRM and Email. In this role, McGuire will lead Tinuiti’s CRM and Email team to deliver an enhanced CRM offering for both existing and new clients, identifying and driving the adoption of emerging technologies, and supporting the expansion of cross-channel CRM capabilities. McGuire will report to Tinuiti SVP of Client Operations and Media, Abby Stone.

The hire follows Tinuiti’s recent rebrand and continued growth, as the agency continues to expand its “experts only” executive team and sets its sights on attracting fast-growth and enterprise clients.

“After a year of acquisitions, double-digit organic growth, and an agency rebrand, Tinuiti is at a pivot point with our CRM and Email offerings,” said Abby Stone, Tinuiti’s Senior Vice President of Media. “Our success as an agency comes from a team of subject-matter experts working together to create an integrated media strategy. Ryan’s proven skill at using data and insights to drive results will enable us to scale and grow our CRM and Email division. We’re very excited to welcome him to the team.”

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McGuire brings to Tinuiti more than 13 years of agency and client-side experience in CRM and analytics. Prior, he consulted with brands on CRM, loyalty, email, digital marketing and customer analytics challenges, helping organizations become more relevant to their customers and driving customer loyalty and retention.

“Tinuiti is a different kind of agency in the most positive ways – forward-looking, focused on growth, and dedicated to creating great opportunities for their clients and employees,” said McGuire. “I’m excited to have the chance to help blaze a new trail for Tinuiti, as we take CRM and Email to the next level.”

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Previously, McGuire worked at Carter’s/OshKosh, where he drove existing and developed new customer engagement strategies, enabling a topline sales growth of 3%, while optimizing CRM spend across channels. Prior to Carter’s, McGuire created internal CRM and capabilities with Luxottica. He in-sourced brands including Lenscrafters, SunglassHut, Target Optical, Pearle Vision and Sears Optical, for which he developed, tested and rolled out a multi-channel customer contact strategy.

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