Best-In-Class Location Data Improves Customer Experience and Marketer Results
Zeta Global, a data-driven marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has entered into a strategic partnership with PlaceIQ, the company building a new model of consumer behavior with location data and insights.
As part of the partnership, the Zeta Data Cloud, and its 200+ million U.S. marketing profiles will now be integrated with industry-leading location audiences, measurement, and analytics from PlaceIQ. Zeta’s granular profile, behavioral and transactional data elements combined with location intelligence, provides another dimension for Zeta to deliver greater precision and better results for its clients.
PlaceIQ data will be available across all touchpoints, including Zeta’s DSP, to allow clients to target and attribute activity around real-world locations, and across retail, QSR, sporting and entertainment events, movie theatres, hotels, tourist attractions and more.
“This partnership with PlaceIQ is part of Zeta’s continued investment to enrich our data set of 200+ million profiles in the U.S. out of the 2.5 billion people who hit our platform monthly on a global basis,” said Zeta Global CEO, David A. Steinberg. “We believe that space and time are becoming even more critical levers as marketers seek to break through and connect with consumers in the complex digital ecosystem. Integrating PlaceIQ’s location-based data with Zeta’s outcome-based AI will help brands and their agencies drive better results across all marketing channels.”
As part of the partnership, PlaceIQ will transition their full complement of managed media and creative services to Zeta. Zeta will incorporate these into their existing highly differentiated service offerings, ensuring that clients enjoy a seamless experience.
“We are very excited to enter into this strategic partnership with Zeta Global. PlaceIQ location data will be infused into the very substantial suite of Zeta products to deliver advanced audience segmentation, foot traffic attribution, and advanced analytics,” said Duncan McCall, CEO of PlaceIQ. “We are delighted to have reached this milestone: the ability to continue to offer our clients the market leading PlaceIQ data set, now within Zeta’s massive, scaled media solution set.”