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CRUX Launches ‘Fitbit for Knowledge’

Deployed on quality content platforms, the world’s first knowledge dashboard leverages innovative technology to show users how much they know about the topics they care about

CRUX, the developer of Knowledge Quantification technology used, is launching Knowledge Hub for deployment on quality content platforms and publisher sites. Knowledge Hub provides each user with a complete view of all the topics they are reading about – and how much of each topic they have already covered. The Knowledge Hub shows users in real time the impact of important content they have not yet read – and provides a personalized knowledge journey of the best articles to increase their knowledge.

Knowledge Hub is the latest user experience based on CRUX’s innovative knowledge quantification technology that measures each user’s knowledge based on the content they consume. Deployed on quality publishers like NIKKEI, Sifted and The American Prospect, the technology is revolutionizing user engagement, retention and conversion.

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Extensive data analysis has shown deploying CRUX increases total engagement with content by 55 percent and generates a 15-30 percent increase in the frequency of site visits. User conversion increases by up to 20 percent.

These steep increases stem from the constant feedback provided to users through individual “knowledge scores” on each content topic. The scores motivate users by creating a positive feedback loop around quality content consumption. “It’s like a Fitbit – but for your knowledge,” said Barak Ronen, co-founder and CEO of CRUX. “Knowledge is such a key motivation for users – they want to know how much progress they are making.” The scores are always presented alongside content recommendations optimized for each user’s individual journey within a topic.

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“CRUX is the perfect engagement solution, empowering our readers, benefiting our community and dramatically increasing total engagement and conversion,” said Caspar Woolley, founder and CEO of Sifted, the Financial Times-backed site covering the European startup ecosystem.

The Knowledge Hub is part of the Knowledge Tracker system – showing users their knowledge scores and content recommendations on content pages. The system supports business needs and content types across a broad range of site categories and sizes.

The system can be deployed quickly by publishers and content platforms through the integration of lightweight widget.

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[To share your insights with us, please write to sghosh@martechseries.com]

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