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Fastly Names Margaret Arakawa as Chief Marketing Officer

Marketing veteran with experience at Microsoft, Outreach, and Intel will lead marketing strategy at Fastly

Fastly, Inc., a global edge cloud network provider, announced Margaret Arakawa as its new Chief Marketing Officer, effective today. Arakawa brings more than 25 years of marketing, business strategy, and security experience to Fastly and will direct the company’s go-to-market strategy with a focus on accelerating enterprise customer growth and building brand awareness for the world’s fastest global edge cloud network and its powerful software portfolio.

PREDICTIONS-SERIES-2022“Margaret has an impressive track record of driving high-growth and business expansion for public companies,” said Joshua Bixby, CEO of Fastly. “Her expertise in optimizing marketing teams for demand generation and brand building will help propel us to the next level of growth and market relevance, and I’m very excited about the tremendous impact she will have as a key member of our executive team.”

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“Fastly has phenomenal product-market fit and an ever-increasing total addressable market,” said Arakawa. “Fastly supports a significant portion of the online experiences we rely on every day, and there is still tremendous growth potential and opportunity ahead. The future of the internet is being built on Fastly’s network, and I look forward to helping the company grow its brand and enterprise customer base.”

Arakawa brings significant experience building brands, growing businesses, and delivering revenue growth. Most recently, she was CMO at Outreach where she tripled lead generation and solidified the SaaS startup’s category leadership in Sales Engagement. Margaret spent almost 20 years at Microsoft leading business strategy, product planning and product marketing and growing the global Windows, Security, and Azure businesses. She also launched the US Microsoft Surface business and grew it from inception to billions in revenue.

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Arakawa will report directly to Fastly CEO Joshua Bixby and will focus on generating enterprise demand, expanding total addressable market, and highlighting Fastly’s innovation that empowers customers to develop, deliver, and secure modern distributed applications.

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[To share your insights with us, please write to sghosh@martechseries.com]

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