Redbubble Expands Partnership With Rokt to Enhance Customer Experience and Drive Revenue Using AI

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced its partnership with Redbubble, the global online marketplace where independent artists sell print-on-demand products to their customers worldwide. Through the partnership, currently live across 8 regions including US, AU, NZ, CA, UK, FR, DE & ES, Redbubble will unlock new revenue opportunities during the transaction moment on their ecommerce site.

Rokt’s advanced AI technology will help optimise post-purchase offers on the marketplace and create relevant customer experiences for each customer, ultimately driving positive customer engagement, brand loyalty and an additional revenue stream for the brand.

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Since launching with Rokt, the Redbubble marketplace has seen significant incremental revenue, generating nearly $500k in revenue to date, across millions of transactions.

“We are thrilled to partner with Redbubble in their mission to unlock new revenue streams and optimise customer experiences,” said Craig Galvin, Chief Revenue Officer of Rokt. “Rokt’s advanced e-commerce technology powered by AI, combined with Redbubble’s vibrant marketplace, creates a powerful synergy to deliver innovative solutions and further accelerate their growth.”

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“We are very pleased to join forces with Rokt and deliver a relevant shopping journey,” said Rebecca Zarate, Chief Marketing Officer of Redbubble. “By harnessing Rokt’s cutting-edge AI technology, we are able to provide our users with highly tailored recommendations and a personalised experience, reinforcing our dedication to offering the best possible experience for artists and their customers.”

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Rokt’s collaboration with Redbubble is just one example of the expanding roster of global ecommerce partners they are working with, such as Lyft, Gopuff, ASOS, Mercari and others. Collectively, these partnerships provide advertisers with a valuable chance to enhance their competitive advantage by targeting and engaging with a fresh set of online shoppers who are actively making purchases.

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