Accel Entertainment, Inc., a leading distributed gaming operator in the state of Illinois, announced that it has entered into an exclusive agreement with DraftKings Inc., a leader in the digital sports entertainment and gaming industries.
Effective immediately, Accel’s more than 2,300 video gaming locations across the entire state of Illinois will promote exclusive DraftKings content and programming across all Accel marketing channels, including the Accel’s in-location digital display screens, to drive awareness of and retention for sports betting among its loyal player base. This first-of-its-kind collaboration brings the leading player in video gaming in the United States with a full suite of state-of-the-art products across bars and other high trafficked establishments, together with the only U.S.-based vertically integrated sports betting operator with products ranging across the daily fantasy, regulated gaming, and digital media.
Recommended AI News: OMNIQ Corp. Announces Deployment of AI-based SeeDOT Systems for Southern U.S. State
“Accel is thrilled to join forces with DraftKings, the most innovative and recognizable sports betting brand. Our agreement with DraftKings enables Accel to significantly expand our reach, not only in the locations where we already operate, but also with new potential partners as we look to continue driving growth,” said Andy Rubenstein, President and Chief Executive Officer of Accel.
Michael Marino, Chief Commercial Officer of Accel added, “We have two strategic objectives to strengthen our business: differentiate our offering for establishment owners and deepen our player relationships. Joining with DraftKings is a strong first step towards accomplishing both goals. Sports betting is a social activity and bringing the leading DraftKings brand to our highly frequented local businesses will help those establishments win. Our players have also shown us their interest in sports betting through our free to play sports app AE.bet and with this relationship we are able to deliver them access to a best-in-class real money sports betting experience.”
Recommended AI News: Inspur Information Unveils inMerge HCI Systems Targeting AI, Edge and Cloud Computing
Today’s announcement comes just weeks following the successful launch of the DraftKings at C***** Queen Sportsbook app and opening of a retail sportsbook at DraftKings at C***** Queen c***** in East St. Louis, Illinois.
“DraftKings is excited to be working with Accel as we continue to reach more sports betters across the state of Illinois,” said Ezra Kucharz, Chief Business Officer, DraftKings. “This collaboration is a natural fit for us as Accel is a trusted brand who will provide on-the-ground support to complement our efforts in Illinois and beyond. We look forward to providing customers with more ways to engage with our exceptional content through Accel’s digital display screens.”
Recommended AI News: TAG Video Systems Releases Zixi Integration for Multiviewing
Comments are closed, but trackbacks and pingbacks are open.