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“Alexa, Ask Butterball How to Cook a Turkey”

Iconic Brand Introduces New Skill for Amazon Alexa to Help Cooks “Host like a Boss”

The Butterball Turkey Talk-Line is officially open for the holiday season; and this year, the experts are empowering cooks with more turkey resources than ever. With more than one in five American households1 turning to their smart speakers for guidance, it’s the perfect time to integrate Butterball’s holiday expertise into their new hands-free, in-kitchen helper: Amazon Alexa.

For more than 65 years, Butterball has empowered cooks to shake off the stress of holiday meal prep and host like a boss. The Turkey Talk-Line has already evolved to offer support through text, email, live chat, and this year, the Turkey Talk-Line is extending its presence to the voice space with the help of Amazon Alexa.

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Through the new Butterball skill for Amazon Alexa now available on Alexa-enabled devices a simple voice command (“Alexa, ask Butterball…”) allows cooks to hear trusted Turkey Talk-Line experts share answers to frequently asked questions and provide turkey preparation advice. Users can also watch how-to videos on compatible devices like Echo Show, Echo Spot and Amazon Fire TV Cube. To use the Butterball skill for the first time, Alexa users can say “Alexa, enable the Butterball skill” to their Alexa-enabled device or enable directly by visiting the Alexa Skills Store through the Alexa app or on Amazon.com.

“The Turkey Talk-Line is focused on one-on-one help for cooking turkey – whether it’s a first-time cook or a 20-year Thanksgiving veteran,” said Nicole Johnson, Co-Director of the Butterball Turkey Talk-Line. “Nothing will ever replace a phone call with an expert; but our goal is to reach cooks where it’s convenient for them and give them the confidence to ‘Host Like a Boss’ through as many means as possible.”

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