Arria NLG Partners With Sports Analytics Leader, Boost Sport AI
- Arria NLG partners with Sports Analytics Leader, Boost Sport AI to empower and ignite media, sports betting and e-commerce with artificial intelligence and data-driven natural language content
- The no-code platform enables content creators to create and implement highly personalized and authentic sports experiences on an unlimited scale; The partnership combines the data storytelling expertise of a leading natural language provider with a deep understanding of the sport from a former Nike executive, NBA analytics director, and professional athlete.
Arria NLG , a leading provider of Natural Language Generation (NLG) technology, announced the launch of a strategic alliance with Boost Sport AI to power digital storytelling. in sports media, sports betting and electronic commerce.
The two companies have launched a codeless artificial intelligence platform that enables content creators to create and implement authentic sports stories while enjoying extreme customization and unlimited scale
“When it comes to fan engagement in sports, there has been a tendency to move away from authenticity that sees the fan only as a consumer,” explained Mustafa Abdul-Hamid , CEO of Boost. ” But people want to feel the raw excitement of the sport. Regardless of whether it’s someone watching a game, buying sneakers, or looking for college basketball lines while placing a bet, we want to give them the experience of having their favorite coach or athlete alongside That’s how we differentiate ourselves in the personalization market. “
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The AI extracts and writes sports information and data-driven stories that are relevant and personalized to the end user. Marketing teams can continuously edit and monitor the voice and vernacular of the AI to ensure brand alignment across channels during production. Watch a short demo video here .
“Through unprecedented digital access, fans have become increasingly intelligent and demanding when it comes to their sporting experience,” said Tim Mitchell , VP-GTM of the new association and a former NIKE executive. “This new platform will allow brands across the sports ecosystem to accelerate their performance in the marketplace through the personalization of a one-to-one relationship in the unique voice of each fan.”
“Corporate marketing teams can select the sport, end-user roles for customization, and narrative types for NCAA March Madness, Premier League betting, or other insights their clients desire.”
Through its alliance with Boost, Arria NLG further strengthens its position in the sports betting and media ecosystem, and continues to expand its presence in e-commerce. Arria’s well-earned reputation as a global NLG leader reflects its tireless focus on instantly converting multiple data streams into expertly written imagery and narrative analysis, including out-of-the-box solutions.
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Jorge Costa , Boost’s chief analytics officer, previously led the Detroit Pistons R&D group and also worked for the NBA’s data team. As he stated: “We prioritize explaining complex data. For coaches, we connect video to stats, and for fans we use language to help them see the game they love in new ways. What we do best is bridging the gap between Ph.D. statisticians, seasoned explorers, and avid fans. “
“Sport is the universal language throughout the world today and it continues to challenge, inspire and unify us like no other,” said Sharon Daniels , CEO of Arria. “Bringing human language to digital sport through this new platform for content creators will make this experience even more dynamic.”