AudioMob and Big Brother Team Up with Audio Advertising World First
Big Brother’s new reality multiplayer mobile game first to offer audio advertising with pass on listenership
For the first time audio advertising has been designed into the gameplay experience in globally popular reality format
AudioMob, the pioneer of audio advertising in mobile games and one of Google’s most exciting startups, has teamed up with Banijay’s award winning game studio 9th Impact, to put audio advertising at the heart of its Big Brother MMO mobile game which is launching today, thrilling gamers and fans worldwide. For the first time ever, viewers are invited to join the game as a virtual housemate, to compete for a life changing p**** fund up to $1m; and just as with the TV show, people can choose to watch the players in the game as ‘spectators’. With the integration of AudioMob’s rewarded audio ad format, the game is set to revolutionise in-game advertising, scaling brands and advertisers’ access to unparalleled audience reach, maximising on their investment.
In a world’s first, audio advertising has been designed to be immersed into and become part of the game playing experience: the radio in the Big Brother house works exactly as it would in reality – but in the game the players can choose to turn it on, and listen to an audio ad in exchange for currency to use in the game.
Recommended AI News: Aiforia Secures U.S. Patent For High-Speed AI Training Tool In Medical Image Analysis
As the game hosts players and spectators, it works like a TV ad placement, but in a mobile game. This is a world first and a unique opportunity for advertisers as it brings an unparalleled global audience reach through an innovative format. The audio ad format targets players whilst ensuring a seamless user experience, and offers a pass-on experience and further brand reach for the spectators in the app as well as those on the Twitch stream. Maximising their reach with this level of pass on advertising is unheard of for mobile games and will dramatically increase advertiser’s CPMs.
The Big Brother franchise became a global TV-show phenomenon in 1999 and has since been reproduced for 448 seasons in over 54 countries. Created by Endemol (now Banijay), the show offers viewers a titillating experience as onlookers of the drama and intrigue that unfolds when you put a group of people together in a confined space for a period of time. Today, 9th Impact is taking the Big Brother concept and premiering a new mobile format, bringing forth a completely new reality gaming genre. Viewers can choose to either spectate or join as a virtual housemate, where they have to compete to remain in the game for the chance to win a life changing p**** fund. Housemates stay in the game by earning rewards in the form of BB currency, which they can exchange to re-do challenges, get extra votes or bribe other housemates. Listening to rewarded audio ads through the Big Brother house radio is one way to win rewards, showcasing AudioMob’s industry disrupting technology and the first use of immersive audio advertising, fully integrated into game design.
In the current attention economy, advertisers are seeking new and innovative channels to maximise their audience reach and revenue. Over the last year $18 billion was generated in the US solely through the sale of audio ads, and IAB estimates show that digital audio ad sales are set to triple in the next 12 months. AudioMob is creating the connective solution to capitalise on both the $18 billion audio ad industry and the $77 billion gaming industry.
Recommended AI News: Hikvision Releases Colorvu 2.0 Cameras Now With 4k And Varifocal Options
Audio in games is an untouched and as yet untapped space for advertisers, and brands are just starting to realise the scaleable reach that the AudioMob ad format can offer. In a recent YouGov survey, 61% of respondents revealed that they listen to music on their mobile phones at the same time as playing games (at least once). For advertisers, there is now the prospect to target a potential 1.5 billion consumers whilst playing mobile games, with the AudioMob advertising format and consumer numbers expected to grow rapidly. AudioMob created the solution to amplify existing ad placements with a predicted 250% increase of CPMs on audio banner ads, outperforming Google Admob, Inmobi, Adcolony, Fyber, Ironsource and Vungle CPMs.
The video below demonstrates how seamlessly the audio ad format interacts with players and spectators; as housemates click on the radio they are asked if they want to listen to an audio ad in exchange for a reward. If the housemate consents, the audio ad will begin to play in the background; when housemates listen to rewarded audio ads, spectators will hear these as well, which is significant for advertisers who will get access to impressive audience reach.
‘Offering a real opportunity for advertisers to move into the audio space in mobile games is so exciting and we’re thrilled to have seen how smooth the integration has been for 9th Impact. The Big Brother MMO radio will show brands the potential innovative channels can have for their advertising.’ says Wilfrid Obeng, CTO and co-Founder of AudioMob
Recommended AI News: Sternum Launches Advanced Detection System For Real-Time Visibility Into Security And Analytics Of IoT Devices
I regard something genuinely special in this website .
Very instructive and wonderful complex body part of content material, now that’s user friendly (:.
Copper scrap auction Scrap copper dealer Scrap metal testing
Copper cable recycling methods, Metal waste recovery and reuse, Copper scrap baling and shredding
Metal reusing services Ferrous material shearing Iron scrap import regulations
Ferrous waste minimization, Scrap iron recycling solutions, Scrap metal recovery and reuse
Well I definitely liked reading it. This tip offered by you is very effective for correct planning.
It’s a pity you don’t have a donate button! I’d definitely donate to this excellent blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Talk soon!
I believe other website proprietors should take this internet site as an model, very clean and great user pleasant style and design.
Wonderful goods from you, man. I have consider your stuff previous to and you are just too magnificent. I really like what you have acquired right here, certainly like what you’re saying and the way by which you are saying it. You are making it enjoyable and you continue to care for to keep it smart. I cant wait to learn far more from you. That is really a wonderful web site.
I am impressed with this internet site, very I am a fan.
Nice post. I learn one thing more difficult on different blogs everyday. It can at all times be stimulating to read content from other writers and observe a bit one thing from their store. I’d choose to make use of some with the content on my weblog whether you don’t mind. Natually I’ll offer you a hyperlink in your web blog. Thanks for sharing.
Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers
If you are calling a regular phone number, the signal is converted to a regular telephone signal before it reaches the destination
I take pleasure in, cause I discovered exactly what I was having a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye
ProvaDent: What Is It? ProvaDent is a natural tooth health supplement by Adam Naturals.
Good day! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!
Some times its a pain in the ass to read what blog owners wrote but this web site is real user genial! .
Hiya, I’m really glad I have found this info. Today bloggers publish just about gossips and internet and this is really frustrating. A good web site with exciting content, that is what I need. Thank you for keeping this site, I will be visiting it. Do you do newsletters? Can not find it.
Howdy! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone. I’m trying to find a template or plugin that might be able to fix this problem. If you have any suggestions, please share. Cheers!
Great info and straight to the point. I am not sure if this is really the best place to ask but do you guys have any ideea where to employ some professional writers? Thanks in advance 🙂
Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and everything. Nevertheless imagine if you added some great pictures or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this site could certainly be one of the greatest in its field. Very good blog!
Spot on with this write-up, I truly think this website wants way more consideration. I’ll most likely be again to learn far more, thanks for that info.
I’ve been browsing online greater than 3 hours nowadays, yet I never found any fascinating article like yours. It is pretty worth sufficient for me. In my view, if all webmasters and bloggers made just right content as you probably did, the internet shall be much more helpful than ever before.
Hello my friend! I want to say that this post is awesome, great written and come with almost all vital infos. I would like to look extra posts like this .