BAFTA-Winning Immersive Games Studio PRELOADED Launches the 2020 Guide to AR

Following immersive collaborations with McDonald’s, Magic Leap, HTC Vive, Google and the BBC, BAFTA-winning immersive game studio PRELOADED is excited to share The 2020 Guide to AR, a tech-agnostic AR guide to finding audience value.

The landscape for Augmented Reality (AR) is exploding in 2020. Earlier this year, Financial Times stated that “Silicon Valley is convinced that AR is the next big shift in computing after the smartphone.”

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To help organisations navigate this exciting space, PRELOADED created the 2020 Guide to AR. The AR Guide highlights the affordances of existing and near-future platforms – and how to create value for new immersive audiences.

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Phil Stuart, Creative Director of PRELOADED, said: “We wanted to create a non-technical guide to an increasingly technical space, a guide that articulates the value of AR for audiences, beyond the hype, and is agnostic of technology.”

Key takeaways from the guide include:

• An overview of the technologies and platforms transforming audience behaviour
• An overview of the use cases driving audience engagement
• An insight into the key innovations that will shape the future of AR