BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.
“Today’s announcement is an excellent example of how the BBTV platform drives value to major influencers and content creators”, comments Shahrzad Rafati, Chairperson and CEO, BBTV, “We’re thrilled to partner with James and his incredibly popular Odd1sOut channel. We believe we have built an app that truly reflects James’ world and believe his loyal fans will love it. BBTV’s scaled reach and engaged audience allows for a unique competitive advantage given its ability to promote apps, with a low cost per install while achieving strong commercial results”.
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The Mobile gaming apps are monetized through advertising and in-app purchases revenues which the Company shares with the content owner. Previous Mobile gaming app releases from BBTV include Morgz Ultimate Challenge, Stephen Sharer’s Rocket Slide, Burrito Blast by Mariale, Dobre Dunk, Fernanfloo, and Spy Ninja Network, which launched as the number one iPad game in the US.
“BBTV has achieved notable success in terms of user satisfaction with our mobile gaming apps holding an average user rating of 4.8/5 stars,” comments Lewis Ball, VP, Strategy, BBTV. “The team’s success comes from our ability to develop and publish interactive mobile gaming apps across multiple platforms that activate captivated audiences and drive revenues for BBTV and its content owners. This is a major growth vector for BBTV as a whole.”
BBTV has two solutions: Base and Plus Solutions. BBTV has three revenue streams under Plus: Direct Advertising, SaaS/Content Management, and Mobile gaming apps. Plus Solutions have 3-4 times higher margin than Base Solutions.
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TheOdd1sOut: Let’s Bounce is available now worldwide on the App Store and Google Play. The game is free to download and includes in-app purchases. TheOdd1sOut, an animated channel by James Rallison, is one of YouTube’s most popular channels featuring a monthly animated storytime-style cartoon, with 3B views, and 15.9M subscribers. TheOdd1sOut also boasts 2.9M followers on Instagram and 1.7M on Twitter.
Players of TheOdd1sOut: Let’s Bounce will have the chance to bounce through James’ life, attempting to go as far as possible while meeting and bouncing on all of the series’ favorite characters.
Game Features:
- Bounce through James’ life – From childhood to becoming an adult and beyond, see how far you can go! You may even see some old friends up high.
- Jump on everyone – Bounce off James’ mom, laser tag Hunters, college roommates, and digital fans. Watch out for the Devil, or worse…the rock (not the actor)!
- Collect all of The Odd 1s – Baby James, Sooubway James, Harry the Moth, the Furry, and more; they’re all there! Except for human-James. Maybe one day.
“If you’ve ever dreamed of jumping on everything in my life, my new mobile game, TheOdd1sOut: Let’s Bounce, created alongside BBTV is for you,” says James Rallison. “It’s the best mobile game with me in it, and remember, wear your seatbelt!”
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