Future plc Invests in Experiential Marketing Services with New VP of Experiential

Industry veteran Gabrielle Kessler further establishes company leadership with experiential growth across gaming, tech, music, knowledge and B2B audiences in the U.S.

Future plc, the global platform for specialist media and market leader in gaming, consumer tech, music and knowledge, announced the appointment of Gabrielle Kessler as the company’s Vice President of Experiential. Based in Los Angeles, Kessler will lead the expansion of Future’s experiential marketing and events programs in the U.S. across gaming, tech, music, knowledge and B2B. Kessler will report to Luke Edson, Chief Revenue Officer, U.S.

Kessler’s appointment to this new role follows Future’s acquisitions of NewBay Media and Purch’s consumer division, which solidified the company’s leadership in consumer tech, music, gaming and knowledge with top properties Tom’s Guide, TechRadar, PC Gamer, Guitar World and Space.com. To further establish Future’s leadership within the marketplace, Kessler will leverage experiential marketing to amplify brand integrations and enhance consumers’ touch points with its editorial content in an authentic and personalized way.

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Kessler will be responsible for sales, creative, production and overall business growth surrounding experiential — with a focus on the company’s marquee gaming industry event, the PC Gaming Show. Brought to life by Future’s top gaming publication PC Gamer, in 2018 the show attracted over 700 live attendees, with over 4.6M video plays generating over 850,000 concurrent viewers. In 2019, as she boosts existing programs into high-growth mode, Kessler will also expand custom experiential offerings in conjunction with key gaming shows, such as BlizzCon, E3 and PAX.

“Heading into 2019, we are working across our top properties to discover the best strategies to engage with our dedicated audiences in new ways. Experiential marketing and events are a large part of this mission,” says Edson. “Having Gabrielle join our team to spearhead experiential efforts after helping to lead the charge on our largest industry event as an outside resource is a huge win for us. She was an integral part of our PC Gaming Show success in 2018 and we’re looking forward to her work growing our consumer and brand experiences within tech, knowledge, music and B2B as well.”

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Prior to joining Future, Kessler gained expertise at top agencies that lead the way in creating unique experiences. During her time at The Visionary Group, Kessler produced multiple high-touch activations including the 2018 PC Gaming Show. Kessler continues to push the boundaries with larger-than-life experiences that appeal to key audiences within the gaming, tech and entertainment industries. Her most notable works include CD Projekt Red’s Cyberpunk 2077 and Deadpool at San Diego ComicCon 2018. Her work at ComicCon 2018 landed at the top of multiple best-of-Comic-Con lists including IGN, The Los Angeles Times, BizBash and Gizmodo and won a Best Theming Shruggie Award.

“Future continues to be at the forefront of the digital media industry, bringing audiences content they trust and rely on for everyday expertise on topics they have an invested passion in,” said Kessler. “I am excited to be a part of the company’s latest initiatives to push the boundaries with experiential and bring immersive real world experiences to existing digital and print audiences. This is an opportunity to combine my passion for experiential marketing and Future’s trusted content to create memorable moments in time for readers to connect with their favorite brands.”

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