Gaming Innovation Group has signed a long-term agreement with current partner PlayStar C*****, for the provision of GiG’s iGaming platform technologies to power the brand’s expansion into the state of Pennsylvania. Building on the foundation of the initial partnership, PlayStar C***** will use GiG to power its c*****’s second US market entry. This second agreement between GiG and PlayStar C***** is based on a revenue share model and has a minimum duration of four years.
PlayStar C***** is a privately owned company founded and operated by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto, and Hexigames) and co-founder and CBDO Adam Noble (ex Yggdrasil and Play’n’go). PlayStar C***** recently welcomed the addition of Per Hellberg as CEO (previously held CEO positions at Catena Media, Readly, and Nordic Gaming Group) and Dan Alexander (ex Bet365, Mansion Group) as COO to further strengthen its management team.
Recommended AI News: VIZIO Announces Certifications For Open Addressable Ready Tech Ecosystem
PlayStar C***** aims to provide an online c***** experience like no other to players in regulated US states. This will be achieved through personalisation, engagement, and exemplary customer service that makes players feel like they are the star of the show every time they pass through the c*****’s digital doors.
Pennsylvania is the nation’s second-largest iGaming market in terms of revenue. Full-year gaming revenue for 2020 released by the Pennsylvania Gaming Control Board (PGCB) shows gaming win from iGaming totaled $566 million (online casinos only went live in July of 2019) reflecting substantial growth and highlighting its future potential as a pivotal iGaming market.
Recommended AI News: Mathpresso, Developer Of AI-Based Learning App QANDA, Secures $50 Million In Series C funding
Per Hellberg, CEO of PlayStar C***** says: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our c***** offering over the border in Pennsylvania. This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a c***** experience like no other.”
Richard Brown, CEO of GiG says: “We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the iGaming market in a relatively short time period. We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”
Recommended AI News: Olive Hits A $4 Billion Valuation With $400 Million Of Capital Led By Vista Equity Partners
Comments are closed.