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HERSHEY’S Partners With Ninja and DrLupo at TwitchCon 2018

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Brand launches latest innovation Hershey’s Milk Chocolate Bar with Reese’s Pieces candy — with two of gaming’s biggest names

Following the launch of one of the most exciting candy mashups in Hershey’s brand history, the brand announced another epic mashup – a partnership with gaming icons Ninja and DrLupo at TwitchCon 2018. This will be the brand’s first foray in the gaming world in which they will be teaming up with two video game legends for a can’t-miss Twitch stream ahead of TwitchCon 2018, the premier event for streamers, gamers and on-demand content lovers alike.

“As a first-time sponsor, we can’t wait to roll up our sleeves and dive into the gaming crowd,” said Charlie Chappell, head of media and communications planning, The Hershey Company. “We are not only bringing them our newest, not-yet-available innovation, the Hershey’s Milk Chocolate Bar with Reese’s Pieces candy, but also a chance to meet the world’s two most formidable gaming superstars. It is going to be an epic mashup all around.”

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Ninja and DrLupo will be partnering with Hershey’s to help celebrate the launch of the new Hershey’s Milk Chocolate Bar with Reese’s Pieces candy — a smooth Hershey’s Milk Chocolate Bar infused with Reese’s Pieces candy. The gaming icons will be live streaming together on 23 Octomber 2018 at 4 PM PST on their own respective Twitch streams, ahead of the annual conference, to build excitement for Hershey’s Milk Chocolate Bar with Reese’s Pieces candy bar.

“TwitchCon is something that I look forward to all year because it gives me an opportunity to see what’s in the pipeline and meet up with some of the best the industry has to offer, like DrLupo,” said Ninja. “It’s exciting to see a brand like Hershey’s is getting into the gaming world. Snacking is an essential part of gaming, so partnering with Hershey’s at TwitchCon for the release of their new bar was a no-brainer.”

Adding to that, DrLupo said, “It’s not every day that you have an opportunity to partner with someone like Ninja and with a brand that I grew up on, like Hershey’s. This is going to be exciting for me and for all of the fans out there tuning in.”

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