- Limited-Edition Collab Helps Make Round-the-Clock Gameplay Possible
HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, announced a third, limited-edition apparel drop with Champion, makers of authentic athletic apparel since 1919. The new HyperxX x Champion® Glow in the Dark Collection includes Powerblend fleece hoodies, Powerblend®fleece joggers and cotton T-shirts, all featuring a minimalistic design with glow in the dark accents.
“The brand is proud to support gamers with distinctive, limited-edition items that continue to push the boundaries on design and decoration.”
Crafted exclusively with HyperX, the Glow in the Dark Collection celebrates HyperX and Champion Athleticwear’s season-three collaboration with glow in the dark graphics and a limited-edition, throwback jock tag. The perfect balance of style and comfort, the new collection is made for continuous gameplay.
“The success of the last two HyperX x Champion collections underscores that gaming fans crave trendy, comfortable apparel that displays their passion for gaming and style,” said Stephanie Winkler, strategic marketing manager, HyperX. “With this season-three HyperX and Champion® collab, we jointly created a capsule that proudly showcases fans’ love for iconic streetwear while tastefully alluding to their gaming roots. Gamers can hit the lights and yet still radiate on-screen with our limited-edition Glow in the Dark Collection.”
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“As an innovator in activewear design, Champion Athleticwear is excited to participate in yet another cutting-edge collaboration with HyperX,” said Jeff Johansen, head of marketing at Champion Teamwear. “The brand is proud to support gamers with distinctive, limited-edition items that continue to push the boundaries on design and decoration.”
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The HyperX x Champion Glow in the Dark Collection will be available for purchase on July 14 on Champion.com. The items in the series are available in a range of unisex sizes from S – XXL, with the cotton T-shirt retailing for $30, Powerblend fleece joggers retailing for $60 and Powerblend® fleece hoodie retailing for $75. For more information and availability on the HyperX x Champion® Glow in the Dark Collection, visit the HyperX Collab page. Pricing from HyperX Collab page is subject to change without notice. Retailers’ pricing may vary.
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