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HyperX and Hit Command Join Forces to Forge New Crossover Opportunities in Gaming and Music

HyperX Continues to Support Gaming Community During COVID-19 Pandemic With Hit Command Through New Music and Entertainment Activations

HyperX, a leading brand in the gaming and esports industry, announced a collaboration with Red Light Management gaming subsidiary HIT COMMAND for upcoming live and online streaming events. By bringing together HIT COMMAND’s music and entertainment celebrities with HyperX’s esports and sports star talent roster, the two companies are creating a new experience that merges entertainment and gaming.

“Together, we can unite the gaming community with music and entertainment fans to offer a new, fresh way for everyone to engage with, and enjoy, their favorite stars as they compete in their favorite games.”

With extensive background in the gaming and esports world, HyperX has over ten years of experience developing gaming, esports and sports relationships, and offers products that help these gaming stars reach their peak performance. HIT COMMAND brings extensive knowledge and relationships in the music industry along with skills and history in developing both live and online music events and festivals. HyperX will be the Preferred Peripherals Partner for several live and online events that are currently in development between to the two companies.

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“HyperX is excited to partner with HIT COMMAND to develop music and entertainment events,” said Daniel Kelley, corporate marketing manager, HyperX. “Together, we can unite the gaming community with music and entertainment fans to offer a new, fresh way for everyone to engage with, and enjoy, their favorite stars as they compete in their favorite games.”

Some of the activities that HyperX is planning to participate in include product sponsorships, artist gifting, helping artists setup live streams, and general brand support for online opportunities, such as large-scale, global live stream events. Currently due to the COVID-19 pandemic, the majority of events will be live stream and as the world transitions back to normal, physical concerts, festivals, cross promotions and content creation are expected to be included in the partnership.

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HyperX has established its gaming and esports presence with influencers, athletes and celebrities including notable athletes Joel Embiid, Gordon Hayward, JuJu Smith-Schuster, and Grammy winning artist Post Malone. HIT COMMAND has a history in the music industry and has worked with artists such as Borgore, deadmau5, Dillon Francis, Zedd, Murda Beatz, Chainsmokers, and more. Both companies will bring their experience and relationships to this merger between the gaming and music industries.

Leading up to today’s announcement, HyperX and HIT COMMAND have worked together on several events including Deadmau5’s Pop-up store supporting his Cube V3 NYC performances, Beatport Records “ReConnect” livestream event and “Dance Music Gives Back,” a streaming dance music festival organized by HIT COMMAND that featured major artists including Krewella, Boogie T, Borgore, Pluko, Wuki, Ookay, GG Magree, DUCKY, Kristian Nairn, Whipped Cream, and others.

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