IGT Continues to Showcase Corporate Social Responsibility With 13th Annual Sustainability Report

International Game Technology PLC has issued its 13th annual sustainability report highlighting the company’s thirst to create value globally, increase its socially responsible corporate citizenship, and report on its activities transparently. 

IGT’s corporate social responsibility strategy is placed on four major pillars: valuing our People, Advancing Responsibility, Supporting our Communities, and Fostering Sustainable Operations. 

2019’s sustainability report highlighted the company’s commitment and accomplishments in creating value for a range of stakeholder groups, including customers, communities, and suppliers.

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The report highlights:

Valuing Our People: A fair, inclusive culture where all employees feel valued, respected, and engaged. IGT employs career pathing and mentoring for employee development.

Advancing Responsibilities: IGT is dedicated to the safety and dignity of players. Through its robust responsible gaming program, IGT contributes features and capabilities to encourage healthy g******* and prevent underage g*******. To secure data, a comprehensive security incident management system is in place to deter cyber attacks 24 hours a day.

Supporting Communities: IGT helps communities in which they work and where its workers work through corporate services that are consistent with its Sustainable Development Goals (SDGs). IGT’s Community Ambassador program focuses on community involvement at the local level while aligning with global giving efforts. Employee-driven programs supplement corporate programs by promoting local causes that are important to individual workers.

Fostering Sustainable Operations: As per the company’s supplier code of conduct, IGT makes sure that its suppliers satisfy economic, ethical, and environmental standards. The firm also seeks to continually improve its environmental management systems and resources to reduce environmental impact. 

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“IGT’s 2019 Sustainability Report celebrates the significant progress that we continue to make with our corporate social responsibility initiatives and ongoing support of responsible and sustainable practices that positively impact our customers and the communities we serve,” said Marco Sala, IGT CEO. “IGT’s commitment to the well-being of our employees, high standards of integrity and ethical conduct, diversity, and inclusion, and professional development build on the strength of our brand and create value for our stakeholders throughout the world.” 

Some other major industry players that have created their own name in corporate social responsibility include:

ZeniMax Online Studios, which has linked charitable in-game activity within its game-The Elder Scrolls Online. In the game, for every five dragons players defeat, Zenimax will donate $1 to pet welfare charities assessed by GlobalGiving. Through the challenge, players can raise up to $200,000 and also encouraged to donate online. 

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Microsoft’s’ Halo offers a Relief and Recovery Req Pack that endorses several GlobalGiving Disaster relief funds. 

Sega, a prominent name in gaming, with a single tweet about Sonic the Hedgehog game, brought on thousands in donations for GlobalGiving approved projects in Uganda from organizations. 

Entertainment Software Association Foundation has also strived to create opportunities for youth in the US via scholarships and grants.

The world’s largest electronic esports company, the Electronic Sports League (ESL) announced a collaboration with ‘Gamers Outreach’-a charity organization-to provide technology, software, and gaming equipment to children dealing with treatments in hospitals. This is the part of ESL’s ‘Gaming for Good’ commitment to corporate social responsibility initiatives.

Outside the gaming world, PepsiCo’s 2019 Sustainability Report highlights progress across priority areas including agriculture, water, climate, packaging, products, and people. Mastercard’s 2019 CSR report highlighted that the Mastercard Impact Fund committed $93.5 million towards inclusive growth. The company also highlighted equal pays, connecting 50 million micro and small businesses to the digital economy by 2025. 

Uber highlighted to becoming a zero-emission mobility platform, the transition to EVs by 2025, a zero-emission mobility platform by 2030, and 100 percent zero-emission vehicles through micromobility and public transit by 2040. 

And last but not least, the tech giant Apple has been supporting its ‘Global Volunteer Program’ launched back in 2011 to encourage employees to volunteer in local communities. The program was revised in March 2015 to grant employees the right to contribute to relevant interest-based projects. The program also raised $1 million to help the victims of Hurricane Maria and $2 million for assistance to the victims of Hurricane Harvey and Hurricane Irma in Puerto Rico. Not to mention, in China, all of Apple’s offices and retail stores work through solar energy powered solar panels.

As time has progressed, businesses across diverse verticals have understood the critical value of CSR in success. They must ensure that the CSR is implemented across every working pipeline and methodologies to improve the overall image of the community, society, and environment.

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