First “QiBubble Village” Offline Experience Event Created Together with Nickelodeon for Young Entertainment Fans Launched in Shanghai
iQIYI Inc., an innovative market-leading online entertainment service in China, announced it is taking its children’s content ecosystem to the next level with the launch of an online picture book library to QiBubble, the company’s flagship children’s portal. With access to a range of topics including cartoon, traditional culture, science and English language education, parents and children will have their pick of premium titles from the QiBubble digital library. As part of iQIYI’s drive to increase the diversification of its premium children’s content, the company also announced the opening of an offline “QiBubble Village” entertainment event for children, in partnership with Nickelodeon, part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA).
“iQIYI has always been committed to providing the best quality entertainment for the whole family, and the exciting addition of picture books to the iQIYI QiBubble platform is sure to be welcomed by our young users,” said Geng Danhao, Senior Vice President of iQIYI. “The opening of the first QiBubble Village event in partnership with Nickelodeon will help the brand to form closer relationships with young entertainment fans across China.”
“QiBubble Village” is a first of its kind experience event housed in Shanghai’s Taifu shopping mall, and is the latest development in iQIYI’s partnership with Nickelodeon, which first began in 2012. With additional benefits available to iQIYI VIP Members, parents who register online in advance can bring their youngsters to QiBubble Village to meet and greet with some of Nickelodeon’s most beloved show characters – Chase and Marshall from PAW Patrol. In addition, all kids and parents were invited to meet and greet with SpongeBob SquarePants and Dora The Explorer were also present to interact with fans. Going forward, iQIYI will explore opportunities to innovate on the QiBubble Village model, with the addition of English corners, QiBubble cinemas and reality shows with celebrities and animation shows.