Kellogg : Cheez-It and Pringles Provide Overwatch League Fans More Ways to Support Their Favorite Team During ‘Crunch Time’
Overwatch League fans might disagree on their favorite team, but there is no debate when it comes to the go-to snacks to grab while watching the intense action unfold– Cheez-It Grooves and Pringles Wavy. With flavor-filled crunch in each bite, both snacks are a must-have in every esports fans arsenal as they watch ‘Overwatch League Crunch Time’ action across the globe.
As the gaming community continues to grow, and consumers enjoying more digital content are introduced to the intense esports streaming action, the partnership with Overwatch League is the latest in Kellogg’s fan-centric approach to provide the crunch and flavor gamers crave, when they crave it most. The partnership aims to enhance the esports experience – and that starts with providing more ways to cheer on your favorite Overwatch League team.
Now through April 30, fans can look for specially marked Overwatch League packages of Cheez-It and Pringles revealing how to win one of 250 Official Overwatch League team jerseys. The jerseys make supporting your favorite team easier than ever – no matter if you’re watching with friends from home base, or posting a victory pose on social media after a match win. To participate, after purchasing specially marked packages fans can upload their receipt and enter up to five times a day. The packaging is available at national retail and grocery stores.
“We know snack lovers are active in the esports community, so it was only natural for two of the biggest names in snacking – Cheez-It and Pringles – to partner with Overwatch League and their loyal fan base,” said Yuvraj Arora, General Manager of Salty Snacking at Kellogg’s. “Whether watching your favorite Overwatch League team compete, or playing yourself, every match is better with the intense crunch of Cheez-It Grooves and Pringles Wavy.”