Loop Insights Selected by bdG Sports To Provide Fourth Venue Management Platform In A Live Environment For Paiute Las Vegas Golf Championship
Implementation continues Loop Insights’ success as the first-ever, end-to-end COVID-19 venue solution in a live environment and continued successful partnership with bdG Sports
Loop Insights, a provider of contactless solutions and artificial intelligence (AI) to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce the Company has been selected by bdG Sports to provide its complete venue management platform to the Paiute Las Vegas Championship, a Korn Ferry Tour event, which will be played April 12-18, 2021 at the Las Vegas Paiute Golf Resort.
KORN FERRY FEATURES OVER 20 TOURNAMENTS IN 2021 AS DEVELOPMENT TOUR FOR PGA TOUR
The Korn Ferry Tour is the developmental tour for the U.S.-based PGA Tour and features professional golfers who have either not yet reached the PGA Tour, or who have done so but then failed to win enough FedEx Cup points to stay at that level. Since the 2013 season, the Korn Ferry Tour has been the primary pathway for those seeking to earn their PGA Tour card.
The tournament will have a full field of 156 players who will compete for a $600,000 purse. More importantly, participants will be competing in a season-long points race with the Top 25 finishers of the regular season earning PGA TOUR cards for the 2021-22 season. Local members of the Tour include Harry Hall, David Lipsky, Taylor Montgomery, and John Oda.
The implementation of Loop’s venue management platform at the Paiute Las Vegas Championship is another significant vote of confidence from the professional sports world following the successful deployment of our venue management platform at multiple live events.
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bdG Sports CEO, Brooks Downing stated, “By incorporating Loop and its services as a key element of our event management structure, we were successful in completing our NCAA basketball tournaments despite a global pandemic that had crippled our industry. So without question, having a chance to launch a new opportunity with the Korn Ferry Tour meant reloading our event management team with the power of Loop so we can ensure that we are successful in both protecting our participants as well as maximizing our marketing efforts.”
Loop has established a testing partnership with Empower Clinics to provide the company with safe and reliable COVID-19 testing at the Championship.
Loop Insights CEO Rob Anson stated: “Loop Insights is proud to once again be selected as the venue management provider for bdG Sports and the Paiute Las Vegas Golf Championship. The multiple successful deployments of our venue management platform at major sporting events over the last three months demonstrate our global leadership ability to secure any venue through our complete end-to-end venue management solution. The scope of the Paiute Las Vegas Championship will again demonstrate the strength and scalability of our platform. We look forward to working with bdG Sports once again to protect all participants and attendees.”
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EVENT REVENUE MODEL AND LAS VEGAS ECONOMIC IMPACT
Loop Insights will earn revenue from an event license fee, as well, per-user fees for all persons involved in the event including event staff, officials, players, fans, and media who will receive an all-access pass.
Loop’s Wallet pass creates a direct communication channel with attendees, allowing Loop to send personalized promotions and marketing opportunities directly to users’ mobile phones in partnership with tournament partners including sponsors, brands, merchants, and retailers. Utilizing the Wallet Pass Technology, Loop will onboard fans, competitors, coaches, and staff (“attendees”) to:
- Earn revenue through all transactions made via the Company’s venue management platform.
- Drive revenue share opportunities through Loop’s affiliate marketing agreement with Impact Radius, which was signed on November 18th, 2020.
In the bdG press release announcing the Championship, Jeff Reid, General Manager at the Las Vegas Paiute Golf Resort stated, “We are glad that we are in position to host the Korn Ferry Tour during these uncertain times while bringing much needed economic impact to Las Vegas, as well as to help continue to grow the game of golf. This will be a win-win for all involved.”
In a featured story on AWS Amazon titled “Restarting the Travel and Hospitality Industry: An AI-powered Solution”, Loop CEO Anson further added:
“Since the onset of the pandemic, we’ve been working with AWS to develop a solution that will allow for a safe reopening of the economy, particularly within the travel and hospitality industry. Our customers in the industry are looking to maintain a safe and secure environment to welcome back their guests. Operators dependent on large crowds, including hoteliers hosting business travelers for conferences or other large events, face greater challenges. Although hotels have adapted to follow stringent health and safety measures, continued technological innovation is needed to further reduce occupancy limitations and host large groups again.”
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