Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices
NBA-themed game to tip-off later this year
Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices.
Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game including the NBA stars, teams, and venues that fans expect. The NBA-themed game from Nifty Games is set to tip-off later this year.
“The NBA is one of the biggest sports leagues in the world, and Nifty Games is fired up to partner with the NBA and NBPA to deliver a new kind of mobile-first basketball to gamers worldwide,” said Jon Middleton, CEO of Nifty Games. “Mobile is the most accessible games platform in the world, and we’re focused on bringing NBA fans fast, authentic action with head-to-head mobile gaming that delivers NBA basketball and the teams and players fans love most.”
“Nifty Games has a unique vision for bringing the excitement and intensity of the NBA to fans around the world on their mobile devices,” said Matthew Holt, SVP of Global Partnerships at NBA. “We’re always looking for new ways to engage our fans and bring them closer to the teams and superstars of the NBA. The developers at Nifty Games have a strong track record of building genre-defining games and NBA fans will love what the team is creating.”
“We are excited to see how Nifty’s unique platform will entice an already immense global digital audience to further engage in mobile sports games featuring the teams and players in the NBA,” said Ted Leonsis, Chairman and CEO of Monumental Sports & Entertainment (owner of the NBA’s Washington Wizards), a Nifty Games investor. “At Monumental, we are a big believer in the power of esports and often utilize traditional sports as a vehicle to best connect with the next generation of fans through gaming.”
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“Video games have become an important part of the NBA off the court culture both for our players and fans,” said Josh Goodstadt, EVP of Licensing for the NBPI, the commercial arm of the NBPA. “We look forward to this new partnership with the League and Nifty Games and to further expanding the use of our players’ group licensing rights into the mobile gaming space.”
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